What is a web analytics and what is it good for
Web analytics is a perfect tool for getting feedback about performance of your website. It collects very valuable data about website visitors and evaluates them, so it helps you to set your online marketing strategy. From quality data analysis you can get very important information such as what can you do to make your website more effective.
Web data analysis allows you to understand web visitors behavior. They are being used information just like number of visitors and visits, where do they came from, what do they do there, how many time do they spend there and which buttons they clicked. It is also very necessary to evaluate marketing campaigns and then optimizing.